Institute
China & Asia Management Institute
The China & Asia Management Institute examines how companies in Europe, particularly those from Germany, Austria and Switzerland, can operate successfully in and with China and Asia. It focuses on how market opportunities can be assessed realistically, viable strategies developed and lasting partnerships built. Drawing on the St. Gallen Integrated Management Concept, it considers strategy, organisation, culture and technology together and connects European management practice with a sound understanding of Asian markets, institutions and business approaches.
A further focus is implementation within companies: how do leaders and organisations build China and Asia capabilities, and how can collaboration succeed across cultures, languages and regulatory environments? The institute connects research with direct practical engagement. Planned activities include executive education, delegation visits to China and exchanges with companies, institutions and business networks on the ground. The aim is to give decision-makers a reliable basis for judgement and action in their engagement with China and Asia.
Current research priorities
Technology and artificial intelligence
Examining how China’s technology and AI ecosystems change industries and competitiveness, and what this means for the strategy and innovation of European companies.
Consumption and consumers in China
Analysing how Chinese consumers, market segments and distribution channels evolve, and how European brands and suppliers can align their offerings accordingly.
Infrastructure and industry
Examining how infrastructure, industrial policy and supply chains in China shape trade flows and competition, and what this means for European companies.
Geopolitics and trade relations
Researching how geopolitical developments, regulation and trade relations between Europe, China and Asia change opportunities and risks for companies, and how decision-makers respond.